Your site looks finished.
To Google it’s nearly invisible.
I build websites for local businesses, then write the pages that get them found on Google and read by the AI assistants people now ask for recommendations. Every one comes with a concierge that answers questions and books work at any hour.
What kind of business do you run?
- 52
- pages crawled
- 3,298
- unique words, whole site
- 2
- pages worth ranking
- 47
- median words per page
A real crawl, measured after the navigation and footer that repeat on every page are removed. That is what a search engine credits you for.
Found. Read. Answered.
Ranking gets them to your site. Three things decide what happens next.
When someone asks ChatGPT who to call, it has to be able to read you.
A growing share of local searches now start as a question to an AI assistant, and it recommends whoever it can read. Every build carries structured data on every page and copy written in plain sentences an assistant can quote back. The free audit checks whether yours can be read at all.
"@type": "LocalBusiness", "name": "Glass Masters", "areaServed": [ "Ketchum ID", "Sun Valley ID", "Hailey ID" ]
Somebody finds you at 7am. Something answers.
The concierge answers the question, asks for the photo, sends a range from pricing you approved, and texts you the lead before the caller has tried the next name on the list. Never a made-up price.
Some businesses need a tool, not just pages.
Glass Masters answered the same phone question twenty times a week, so their site has a quote estimator: a photo and a few measurements in, a price range out, from pricing the shop approved. Estimators, configurators, booking flows, intake forms. Built into the site, quoted for the job.
- 01A photo of the jobThe frame, the hardware, how the glass is set
- 02Three measurementsWidth, height, and what it is: shower, window, tabletop
- 03A range, from the shop's own pricesThen the lead lands in their inbox with the photo attached
Live sites you can poke at.
Some are clients, one is my own brand, and the rest are demos built for real businesses before they asked. Each one says which. Open one, talk to the assistant in the corner, and you are using exactly what your customers would.
Simi Spine Wellness
Full site plus an AI concierge that answers patient questions and hands requests to the front desk.
Glass Masters
36-year-old shop in the Wood River Valley. New site, AI quote estimator, and a content program built around what people actually search.
Dealer Dolls
Rebuilt around what people actually search for in LA. The SpaceX and Red Bull events and the $1M raised for charity are finally on the page.
Sled & Stone
My own brand. A storefront with Shopify checkout, a free HYROX trainer with an AI coach, and a page for every race on the calendar.
Apex Magnetics
Built for a Los Angeles manufacturer before they asked. Drag the depth simulator, then answer three questions and watch it pick the machine.
Fitness Legendz
A gym whose domain ran email and nothing else. Every plan links into their real sign-up portal, and the concierge only knows what it can prove.
Bailey McConnell
A creator portfolio built to land brand deals. Her real numbers, the brands she has worked with, and video work that links straight to the live posts.
In their words.
Google reviews, quoted as written. Each one links to the review so you can check it.
“Absolutely amazing experience building my portfolio site. Couldn’t recommend more!”
What it costs, before you have to ask.
One build fee, then a month-to-month plan if you want one. Already have a site you like? Skip the build and start month to month.
Half to start, half when it goes live. Then the site is yours: host it yourself, or keep it with me on a plan.
- Custom website, designed not templated
- Booking and enquiry forms that actually arrive
- Built around your own photos, services and reviews
- Structured data so Google and ChatGPT know what you do and where
- The concierge wired in, ready to switch on with Pro
- Live on your domain, registered in your name
Kept running and kept current, whether I built it or not.
- Hosting, backups, security
- Bug fixes when something breaks
- Up to 2 content or photo changes
No content programme, no concierge, no campaigns.
The site that grows, and answers at 11pm.
- Everything in Starter
- 2 new pages written around real searches
- AI concierge that answers and books 24/7
- Missed-call text-back on every missed call
- Appointment reminders and review requests
- Google Business Profile posts and updates
- A report in plain English, showing what moved
- Unlimited small edits
Email to your customers, and enough pages to move.
- Everything in Pro
- Promotional and seasonal email campaigns, written and sent
- 6 new pages written around real searches
- Advanced local SEO across your service area
- Competitor tracking on the terms you care about
Priced separately because the right number depends on your budget and your market, and quoting it blind would be a guess.
- Custom tools: quote estimators, configurators, booking flows
- Google Ads and Local Services Ads management
- Extra pages beyond your plan's monthly count
- Multilingual pages for a second language
Month to month, no initial term, cancel any time. Hosting and the monthly services stop when the plan stops. The site and your domain are yours regardless, and the domain is registered in your name from day one.
Skipping the build? Any plan can run on the site you already have.
You work with me, not an account manager.
I'm Richard. I'm in Boise, and I build every site myself. I taught myself this by building and running my own companies, so I know what it feels like to pay someone for a website and not be able to tell whether it worked.
That's why the audit comes first and it's free. You see the numbers on your own site before you have any reason to trust me, and if the rebuild doesn't look better than what you have, you don't pay for it.
Find out what yours is missing.
Two minutes of questions, a full crawl of your site, and numbers you can act on this week. If it looks good, I build the replacement before you pay.